Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is a big account for ad agencies.
Summary: Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s ‘The Avengers’ smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and Nick Fury began stirring anticipation for an Avengers initiative in 2008.
Summary: Leave it to the social web advocates and affiliate marketers and social media gurus to say that the “traditional” models of advertising are dead and gone. These would be the same people who would say that radio is no longer effective, that TV advertising is only noise, and the best way to “connect and engage” your audience is solely through online means.
