End of the Month Sale

Insert Straw, Watch for Pits: Brazil Shapes Up Juice

Thu, 17 May 2012 03:03:23 +0000

Summary: Creatives: we’ve seen, heard, tasted, touched, smelled, kicked, pushed, pulled, gotten bored, and come up with it all. With a somewhat Jack Torrence-esque look on our faces, we greet ideas that we know we’ve seen before with a psychotic … Continue reading → Related posts:

Why Do We Hate Creative Ideas? Summary: From the world of science to the world of...
Why Do We Hate Creative Ideas? Summary: From the world of science to the world of...
Advertising’s Role in ‘The Conversation’ Summary: There is an international panel gathering in Berlin where...

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Why is it Hard to Accept Advertising?

Wed, 16 May 2012 05:02:36 +0000

Summary: The past few days have seen some intellectual heat thrown down upon advertising. It is easy to say that AdLand is not looked on favorably. As companies find ways to rely on advertising for revenue, those consumers being reached think that the brands they patronized sold out, only to be thrown to the advertising wolves. This week, AdLand received some back-handed compliments.

The Jury Is In: Create Content, or Else Summary: In today’s climate, brands cannot rely solely on the...
What Constitutes ‘Honest Advertising’? Summary: “Why, all advertising is exaggerated. Nobody really believes it.”...
Colbert Puts Wheat Thins on Notice Summary: When television spots aren’t enough, brands naturally find ways...

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A Modest Proposal: Agency-Supported Ad Schools

Tue, 15 May 2012 06:57:01 +0000

Summary: We remember faintly that there is an advertising school in New York (we think it’s this one) that survives by having advertising courses taught by actual advertising professionals, and the courses include material needed by actual clients. The grades are based solely on the work you perform. We think this is the way creatives should be nurtured, and how current creatives could fine-tune their craft.

Schools Lean On Advertising for Funding Summary: In this whirlwind of economic activity, the nation’s attention...
Wait a Second…There Are Black People in Advertising? Summary: Believe it or not, the answer is yes. Jim...
Internet Week and Advertising: Highlights from New York Summary: If there was any question about how hot New...

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How Does Perspective Affect Advertising?

Fri, 11 May 2012 14:20:26 +0000

Summary: “The consumer isn’t a moron; she’s your wife.”
-David Ogilvy

Ogilvy, and many others, understood that good advertising came from those who knew who their audience was. Not only the facts about the audience, but how Adfolks perceived them to be. For example, if we were to target U.S. teenage males, and Ad Sample 1 had a reference to Aristotle while Ad Sample 2 had a fart joke…

Ogilvy on Advertising Summary: “Promise, large promise, is the soul of an advertisement.”...
How to Write: Advice from David Ogilvy Summary: Not too long ago, we shared Kurt Vonnegut’s tips...
Nerd Reasons Why AdPeople > Consumers Summary: It is easy to be swept up by the...

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If You Don’t Look Good, We Don’t Look Good

Thu, 10 May 2012 16:16:28 +0000

Summary: This week the world lost fashion and hairstyle icon Vidal Sassoon. Not only did he bring a new style in fashion and hair to the scene, but his business acumen and marketing techniques made it possible for him to rise from owning a single shop in London to becoming an international sensation. Vidal pushed his name and his ideals constantly. He understood how business worked.

Of Course, Technology Will Solve the Talent Question Summary: When we first entered into the agency world of...
Justin Bieber Can Sell Ice to Teenage Female Eskimos Summary: As you may or may not know, fancy-coiffed Canadian...
Large balloons can increase your sales by more than 50 per cent Large Balloons Large balloons can increase your sales by more...

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AdMen and Athletes: Not So Different

Wed, 09 May 2012 17:57:34 +0000

Summary: Throughout the ages, the pen has faced the sword. Those who strive to master communications have been pitted against those who rely on brute strength or gifted athletic ability. The argument is compelling, for the worlds of the athlete and the Adperson rarely seek comparison. Each can be a celebrity within their own circles, admired for their skills and their abilities.

Advertising, Unemployment, and Future Opportunities Summary: One of the strongest and most rewarding skills gained...
Mission Possible: The Perfect Ad Summary: As communications professionals, we continually strive to send messages...
Reebok and PeerIndex Team Up Summary: Reebok is pulling no punches when it comes to...

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Bank of America Switches Up Its Agency Roster

Tue, 08 May 2012 19:54:24 +0000

Summary: Bank of America hasn’t been on the top of consumers’ favorite brands list lately. Nor have they been making friends in the media world (see this Rolling Stone article). But with it being the second-largest financial institution, it is … Continue reading → Related posts:

Fifth Third Bank Relates Summary: Fifth Third Bank has just released the latest regional...
Advertising is Not Responsible for Fat America Summary: The fight between brands and those regulatory machines continue....
Okay, We Get It: The Traditional Agency Model is Doomed Summary: With the rise of digital and mobile tied with...

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The Avengers Smash Opening Weekend

Mon, 07 May 2012 21:52:20 +0000

Summary: Put down your sissy wand, Harry Potter. The Avengers are here! Marvel’s ‘The Avengers’ smashed opening weekend, raking in a whopping $200.3 million — the biggest opening weekend in Hollywood history. There were high expectations for the film, and … Continue reading → Related posts:

Restoring the American Dream is Crucial for Advertising Summary: Americans right now are facing one of the toughest...
Leveling the Creative Playing Field Summary: Everybody knows that Super Bowl Sunday is the biggest...
Hospitals Add New Dose of Advertising Summary: While other industries are shrinking advertising budgets, the industry...

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Though Pricey, Print Ads Still Perform

Sat, 05 May 2012 03:45:05 +0000

Summary: Leave it to the social web advocates and affiliate marketers and social media gurus to say that the “traditional” models of advertising are dead and gone. These would be the same people who would say that radio is no longer effective, that TV advertising is only noise, and the best way to “connect and engage” your audience is solely through online means.

Why Positive Ads Do Not Work Summary: Another election year, another wave of poorly done political...
PeerIndex Looks to Engage the Influencers Summary: Marketers clamor for their businesses and agencies to jump...
Advertising Balloons Are Cost Effective Advertising Balloons Are Cost Effective When You add It All...

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Stop This Irresponsible Cat Pimp!

Fri, 04 May 2012 05:25:09 +0000

Summary: Finally, an animal advocacy ad without sad music or Sarah McLachlan. According to the American Pet Products Association (APPA) National Pet Owner Survey, 62% of American households own a pet. That is a little over 72 million homes. Within … Continue reading → Related posts:

Ad-A Boy/Girl; Do Your Business Summary: With so many gloomy headlines, it’s good to know...
How Much Should You Spend on Display Advertising? Summary: As a September 2011 eMarketer study revealed, online ad...
Hospitals Add New Dose of Advertising Summary: While other industries are shrinking advertising budgets, the industry...

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