Monthly Archives: July 2010
Mobile Marketing Raises the Bar Code
Summary: The bar code, invented 60 years ago by Joseph Woodland and Bernard Silver, currently is all the rage in marketing. Thanks to their first patent filed Oct. 20, 1949 under “Classifying Apparatus and Method,” retailers can speak a novel … Continue reading
The Need for Paid Creativity Will Never Go Away
Summary: Sometimes we let fear get to us and lose sight of one simple fact: As long as clients need to convince consumers to purchase their products and services, the ad industry will never disappear. Clients need creativity and are … Continue reading
The Power of a Great Ad Campaign
Summary: Before delving into the main portion of this article, I’d first like to clearly define what I mean by the term “great.” In the sense of advertising, it refers to an ad or campaign that transcends time and trends. … Continue reading